Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1190: Predictive Streams.

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“Ask me and I will tell you remarkable secrets you do not know about things to come.”

It was only a matter of time before predictive search became the topic of the day.  Yesterday the New York Times ran an article on what Google Now is doing and how getting technology to think one step ahead of us is going to be the next big thing.  If technology is about solving a problem, then I think they are right. I for one am inundated with so many inputs from multiple sources that I can’t keep up with the things I want to do that really make a difference.  When we get to the point that we want to shut it all off to find time to think, then we should know that we are in need of better ways to manage all of the data and information that is flowing towards us.  If predictive search works and through anticipation and pattern recognition, technology can create prediction streams to lessen the burdens and relieve the hiccups that might occur, then I think we will forgo concerns of privacy and tech companies knowing too much about us. I stand ready for whatever this next wave will be in this area and we’d be smart to all watch the trends here.  It might seem silly to us now, but give it a few years and our consumers and customers will be expecting us to comply and fit into their prediction streams, not ours.  

We were long ago given the greatest predictive stream and that is the knowledge that God sees ahead of us, will show us that path, and lead us to a final destination of glory and being with Him.  Faith and trust in God is the best predictive search we could ever want or need.  Of course, we should enjoy the technology that man has created from the talents that God gave us, but we need not worry about the future or feel as though our lives in totality are ever out of control.  All we need to do is truly give over to God our future, our careers, our jobs, our worries and concerns and He will do the rest.  Knowing that God runs our predicitive search engine and fills our predictive streams with His waters is pretty cool!

Reference: Jeremiah 33:3 (New Living Translation)