Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

3K191: So Far Away

“Repent of your sins and turn to God, for the Kingdom of Heaven is near.”

It might be that what we are waiting for is so far away that instead of motivating us, it instead keeps us right where we are, almost thinking that we will never get there, so what’s the point?  It’s why we have to set bold but reasonable enough goals that we can at least imagine or dream enough that it is worth putting in an effort.  It’s like the fact that the edge of observable universe is so far away (270,000,000,000,000,000,000,000 miles away) that no one is putting any effort into how we might one day send a person to that edge. It’s great to have big goals, let’s just be sure that there is a line of sight to achievement.

We can’t see Heaven, but we know it is there.  I know it enough to want to be ready to get there.  It’s motivating to me and it should be to all of us. An achievable eternity.  How great is that?

Reference: Matthew 3:2 (New Living Translation)