Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1211: Alot From Nothing

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I tell you the truth, if you had faith even as small as a mustard seed, you could say to this mountain, ‘Move from here to there,’ and it would move. Nothing would be impossible.

I am amazed at how excited Patti gets from the discount she gets off of her gas from her grocery shopping.  At our place in Rhode Island, Stop-n-Shop gives a discount on cost per gallon at participating gas stations.  The most I have seen the discount add up for redemption has been $.60/gallon.  A ten gallon fill up equals a $6.00 discount.  Not bad, or so it seems. To get to that $6.00, she has to spend $300.00 in groceries.  So, one way to look at it is that this value is really more like getting a 2% rebate.  The beauty of this program is that they have transferred a savings from something expected to something not expected. The point here is that for very little, the positioning has significant perceived value to the consumer.  It begs the question, what do we have in our business that when transferred to some other area where discounts, sales or rebates would be unusual, that it would be perceived as very high value. 

Faith is like this.  Jesus tells us that all we need is faith the size of a mustard seed to reap and receive any and all that we need.  If we approach all that we are faced, then we can reap so much from just a very little. What is it that stops us from perceiving and realizing the amazing value that God has given each of us through faith? 

Reference: Matthew 17:20 (New Living Translation)