Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1222: 404 Errors

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“Your unfailing love will last forever. Your faithfulness is as enduring as the heavens.”

When trying to find a web page that is either not there or won’t load for some reason, the internet returns to us a “404 error”.  A “404 error” will be also used when pages have been moved or deleted.  We’ve gotten used to this term and in some places of the world, people use the term “404” as slang for one being clueless or “out of it”.  I remember when the game The Sims was being created and the idea of bubbles over the avatars heads to show their thoughts was begin created.  I can only imagine if in real life we had those and we could see all of the “404 errors” that happen each and every day and hour in our workplaces.  There is nothing wrong with not having all of the information necessary or even being wrong, but when we don’t stop and try to course correct and go get the right information, then it’s like continuing to pound on the keyboard and keep getting a “404” message.  When our customers can’t seem to get an answer from us that satisfies them, they feel the same “404” frustration. Let’s consider how fully and responsibly we are taking our ability to deliver back, each and every time, the right and the full data, information and answers.

There are no “404 errors” in God’s Kingdom.  If we follow and commit our will to Him in full faith then what results can only be of His liking.  Yesterday our church, Cornerstone, celebrated 60 years of being in existence and 25 years of having the same Pastor.  The celebration service took place at the famous Warfield Theater in downtown San Francisco.  This was something the church had never done before and there was some anxiousness around whether or not it would all come together.  With full faith and trust, the service was amazing and even if there were errors, since no one knew what to expect, they never saw them.  This reminded me that when we are with God, He takes care of the mistakes and He never lets a “404 error” occur because He can always be found if we are only looking for Him.

Reference: Psalm 89:2 (New Living Translation)