Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1258: Simple Syrup

“That evening many demon-possessed people were brought to Jesus. He cast out the evil spirits with a simple command, and he healed all the sick.”

Remember the movie Mary Poppins? Some will say, I don’t remember the movie, but I saw the play on Broadway a few years back?  Regardless, Mary sings a verse, “A spoon full of sugar makes the medicine go down so nice…”  We should all remember that as we deliver messages to employees, customers and partners.  The best “sugar” is usually that which is made of a “simple syrup” and this holds up true as well when we are communicating.  Breaking down messages to the most basic and simple is hard work and too many times we are too busy to think ahead so we go into a meeting or presentation and before we know it we are getting that blank stare of “I’m not following” and then then first question can be summed up as, “What did you just say?”.  These are high stakes moments that we can’t take for granted.  We only get so many times to make something clear and simple before we lose credibility that can’t be regained.  If we are not spending twice as much time in preparation as it takes to deliver the message, then I can assure you that what you communicate will not be simple enough to be understood.

Unfortunately, we are also guilty of this in our faith walk.  Since we don’t spend time practicing our readiness to speak of our faith, when asked we end up making things complicated and not at all easy to understand.  Recently, Pope Francis was quoted as saying, “At times we lose people because they don’t understand what we are saying, because we have forgotten the language of simplicity.”  In Matthew we learn that Jesus could cast out demons with a “simple command”.  Let’s consider today what we can say simply and what we can do simply to bring glory to God in our work!

Reference: Mathew 8:16 (New Living Translation)