Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K198: Idolizing

“Do not put your trust in idols or make metal images of gods for yourselves. I am the Lord your God.”

Icons have been around since the beginning of time.  Archeologists love to uncover the drawings and icons of the past.  Sometimes these icons became more and people turn them into idols of worship.  And, we don’t even recognize that these have become the icons of our time.  The new iphones are out: the iphone 14.  Many of the Apple products are now icons of our time and the smartphone is way beyond a singular icon.  It’s hard to know what will be next, but we are living in a time where the technology items that are created transcend being a service, or communication device.  They have become part of who we are.  Those who continue to recognize this power will find new and even more possibilities.

Jesus stands alone as an ageless icon. We are taught to have no other Lord nor idols.  So, we must be careful that people, jobs, materials, don’t become icons that we begin to creep towards worship. Without constant discipline, our culture wants us to do just the opposite of what God calls us to do.

Reference: Leviticus 19:4 (New Living Translation)