Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1295: Crossing the Generations

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“But I lavish unfailing love for a thousand generations on those who love me and obey my commands.”

A favorite opinion writer of mine is David Brooks.  I am fascinated with those like Brooks who can cover a far-ranging set of topics.  Brooks is a also a sociologist and brings interesting insights into communities, behaviors, norms, etc. A while back he wrote a column in the New York Times on how we change throughout the decades of our lives.  He placed these descriptors on each:

In our 20’s – superman (person), possibilities, feverish energy, joiner, brave, entrepreneurial, unsympathetic to others

In our 30’s and 40’s – political scientist, lower estimations of own power and greater estimation of the power of institutions where you participate, faith in your navigation skills, adaptation, responsive to the “market” around you

In our 50’s and 60’s- sociologist, understanding of the power of relationships over individuals, managing and coaching, ambition fades and is transferred to the appreciation of ambitions of others, reflective and sentimental

In our 70’s and 80’s – historian, favoring tradition, appreciation of luck/fate, recognize the power of the dead over the power of the living

See yourself in this set of descriptions?  See your customers/consumers anywhere in here?

This is a path we will all walk, the question is what we will be like when we get there and what we will do to make the most of the understanding of what it means to successfully cross the generations.

As we start this New Year (my Pastor likes to say that the whole month of January is the start), we need to consider how we are aging and maturing in chronological, emotional and spiritual levels.  We may already have our 2014 goals set, but like anything else, success comes from looking and relooking at where we are and where we are trying to go.  If our spiritual growth is not at the top of our 2014 priorities, then we should recalibrate now and ensure that we have our priorities correct.  How we cross the generations is important and how we think about the future starts today.

Reference: Exodus 20:6 (New Living Translation)