Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1298: No Catches…No Ties..Nothing Hidden

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“For everyone who asks, receives. Everyone who seeks, finds. And to everyone who knocks, the door will be opened.”

There is a great AT&T commercial running, called, “Supervisor”  . It’s filled with so much of how we think.  First, we are cynical and disbelieving of any offers (maybe rightfully earned).  Secondly, we distrust that we are receiving the right level of authority and attention from service people. Thirdly, we think that we have “won” when we escalate the problem to someone higher in the authority chain.  What the ad is saying back to us, or is at least trying to do so, is that all three of our assumptions are false.  But, will we change?  Not likely, so we might as well accept that our consumers and customers all think this way.  The only thing that gets over the fears of ties and catches are trust, authenticity and transparency. Might in the AT&T advertisement the service been better had Lily identified herself as the Supervisor from the beginning? Something for us all to think about!

There are no ties, no catches and nothing hidden in how and who can enter God’s Kingdom. And, even more powerful for each of us, is that our way to Him comes directly from God Himself through Jesus.  When we offer ourselves and how we work and live as the example of Jesus to others, we must always assure to others that God’s love is open to all without anything hidden that can’t be found in God’s Word. If we are transparent and authentic in who we accept within our workplaces then we are modeling out the commandment of how we are to behave to our neighbors and coworkers.

Reference: Luke 11:10 (New Living Translation)