Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K201: Troubled?

purposed worKING No Comments

“For our present troubles are small and won’t last very long. Yet they produce for us a glory that vastly outweighs them and will last forever”

We are faced with many problems that can seem like they come out of nowhere and we have to decide how to, in the moment, react to them. On any given week, our business environment can be rocked and rolled as the investment markets  take a tumble, again. How we react says much about our leadership and ability to cope and manage through difficult circumstances. Overreaction causes panic and anxiety. Failure to react can raise questions of complacence, apathy or being plainly out of touch. Leaders have hard jobs during these types of times. In these days, it is the test of how strong we are at the core and how convicted we are with our strategies and missions. During the moment of crisis is not the time to shift strategy or try and devise a new plan. These are best done in the good times. Our present troubles will pass so let’s stay calm and collected during this moment of trial.

As followers of Jesus, whom has given us the promise that He will take care of us and never let us face anything we can’t handle, of all people we should be the ones who can sit in relief that we know that any present trouble that we face, we will come through and on the backside we will be better for it and stronger in our relationship with Him. That is, if we decide to trust and rely on the Him. It may feel and look like we staring into an abyss of problems today, but as sure as we are reading this right now, these will pass and we can turn these days into glory for God. The question will be asked today on how we are dealing, feeling, or reacting to the problems around us? At this moment, when a common problem is there to be talked about, let’s use the opportunity to share what calms us and keeps us peaceful.

Reference: 2 Corinthians 4:17 (New Living Translation)