Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1304: SRO

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“They couldn’t bring him to Jesus because of the crowd, so they dug a hole through the roof above his head. Then they lowered the man on his mat, right down in front of Jesus.”

This is GRAMMY week.  For me, in my final year as Chairman of The GRAMMY Foundation, I will be at a number of events this week where it will be standing room only, SRO.  I always marvel at the number of people who want to attend The GRAMMYs.  The demand is high.  Behind this interest is a love of music. Wouldn’t it be great if we could get our customers and consumers to desire our business at the same level?  It’s not impossible.  If we know the loves of our customers/consumers and what they desire and why, then we might be able to have them clamoring for us.  If you think it can’t be done, ask Apple what it feels like to launch a new product. It can be done.

Are we willing to do whatever it takes to be in the front-row presence of Jesus.  When it was SRO there were four men who so wanted to have Jesus heal their paralyzed friend, that they climbed onto the roof to cut a hole to lower their friend before Him. The gift that God gave us through Jesus is that we can have full access to Him at any time, all the time.  It is only up to to us.  Are we willing to do what it takes, like the four men were willing? As we work this week, let’s be sure that we are staying up close and personal to Jesus.

Reference: Mark 2:4 (New Living Translation)