Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1314: Predicting The Future

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“Yet I want your will will not mine.”

I read with great curiosity of the new company, “300” and what it is supposed to do for the music industry.  Founded by longtime music executive, Lyor Cohen, the idea is that 300 will mine Twitter’s database of tweets and that information will play the role of a music A&R person who scouts for the next big hits, trends, bands or artists of interest.  It’s like listening in on the conversations of people streaming out of a nightclub after hearing a new band and seeing what they are saying, who they are telling, and what they think. Will it work?  Who knows.  I tend to think that what people talk about on Twitter is more negative than positive, so maybe it will help negate false positives better than the random process today of discovering new artists and music.  What this boils down to is another “better way” to predict the future.  We all want the data, science and ability to do so for our businesses, that is why we spend all that money and time on surveying and research.  At the end of the day, data does matter and the future is many times found within the unknown that can’t be predicted any other way.

How assuring and comforting it is to know what our future with Christ will be.  God’s Word is clear on how we will spend eternal life with Him. If we use that as our end point and then work ourselves backward to today, then it becomes much clearer on what our priorities and daily undertakings should consist. As we look at the calendars in front of us today and we compare what we have planned and what we think God has in His will for us, where are the conflicts?  Remove one or all of those conflicts today and you will find that your walk with Him will deepen and strengthen.  Our future is predicted and secure for us.  Our daily walk is now up to us.

Reference: Matthew 26:39 (New Living Translation)