Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1360: Who Said That?

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“The Man answered, “‘You must love the Lord your God with all your heart, all your soul, all your strength and, all your mind.’, And, ‘Love your neighbor a yourself.'”

We love Wikepedia and other sites where we can go and find quotes and find out who said what, when.  Many times we are amazed with what we find.  We think we know, and then we find out that we really don’t know who said what, why they said it, nor when they said it.  But, we end up quoting and carrying the message when we don’t really know.  The internet helps make that happen for sure, but we shouldn’t be so lazy to not really know before we spread something that might not be true.  Businesses are scared to death of this.  A quote or attribution to a company, or a company executive that is not true can be devastating and take years, if not forever, to eradicate the untruth.  We must be careful in what we say and how we say it, both inside and outside our companies.  The risk is too high to be sloppy or lazy.

As believers, do we know God’s Word well enough to know what Jesus, or others in the Bible said?  God encourages us to dig deep into His Word so that what is there becomes part of who we are.  Being able to quote Jesus, or the Bible can be powerful and an easy way to share our faith.  Not long ago, in the middle of a business presentation I was able to use a Proverb and after it was obvious that this was exactly what they needed to hear, I was able to say, “That comes from the Bible, by the way”.  It was a great moment to see those who had written down the quote look up at me with that, “You got me” look.  I smiled.  God’s Word and knowing who said what is how we can carry the Good News forward.

Reference: Luke 10:27 (New Living Translation)