Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1380: 3-Deep

“For there are three that bear record in heaven, the Father, the Word, and the Holy Ghost: and these three are one.”

Anyone who has ever sold or marketed into an enterprise (company) big or medium sized fears one thing; losing their internal champion/supporter. A ton of work can go into landing a deal only to learn that the person internally who was leading the acceptance of your product/service is being moved into another job or leaving the company.  Where does that leave you?  Starting all over, unfortunately. So, the best approach is to ensure that you are “3-Deep” in every account.  That means, three people who are below the champion who also support the product so that is she/he moves on, you aren’t caught with no one knowing who you are.

As believers we have at our access three parts of God.  The Father, The Son, and The Holy Spirit.  How wonderful is it to be able to know that we are covered with a holy three at all times.  Are we calling on all three and leaning on them to lead and turn over our lives?  We can get all out of whack when we feel alone or unsupported in our work.  With God’s covering of us three times over, we never have to feel or act alone.

Reference: 1 John 5:17 (KJV)