Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1392: What Are Your Mantras?



While I am on a pilgrimage walk on the Camino de Santiago (St. James Way) in Spain, I have asked some of the most committed and courageous faith-driven business leaders I know to guest contribute to Purposed worKING.  Enjoy! – Rusty
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“May the God of hope fill you with all joy and peace as you trust in him, so that you may overflow with hope by the power of the Holy Spirit”
I live with mantras.    
For instance, if I don’t want to exercise I say, “Don’t think, just do”.   
If I am tired or weary or lose focus, I say, “Be here now”.   
When I really get smacked in the head and heart – gripped by fear, indecision, loss, I scream, “Trust God Now”!  This mantra takes a bucket full of water and douses doubt.  It shakes me out of myself and lands me right in the lap of God.  TRUST is ALL I am required to DO according to God – the one who knows me better than I know myself – the one who has ALWAYS captured me when I’m falling/en, – the one who makes all things right for his glory.   
Are those good odds to TRUST?   
Astounding results are promised!  
I am filled (all the way up) with ALL joy and peace.  What is ALL joy and peace?  Not sure, but I do know bits and pieces of joy and peace. The bonus here is HOPE OVERFLOW – that means not only am I filled up, but overflowing with God’s Joy, Peace, and Hope!   
That says pretty much that I can DO ANYTHING with God.  No need to fear and doubt.   All I have to DO is TRUST.  I think these are pretty good returns for “Trust God Now”.   
What are your mantras?
Reference:  Romans 15:13
Darci Kendrick
Chiropractor