Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1424: Inside Sales



“For God is working in you, giving you the desire and the power to do what pleases Him.”

It wasn’t that long ago that a sales person, when interviewed, was asked about their ability to be on the road 100% of the time.  If the answer was, “No”, then they likely wouldn’t get hired.  With our technology tools today, more and more sales are coming from “inside”.  These are the sales teams who not only dial for dollars but also today they sell with Skype, GotoMeeting, BlueJean, Google Hangouts, etc.  Sure, the biggest deals are always in need of the face to face with the sit down over a meal, but a whole lot is getting done now from the inside out.  And the advantage of salespeople in the office, working together, not on the road all the time, has long term cultural and retention powers as well.  As technology improves, we can expect less and less on the road and more and more work from the inside making a difference.

God works from the inside out in us. When we are open to what He has in store for us, He reveals what we can do for Him. We are his new and ever-changing technology and there are new and fresh ways each and everyday for us to please Him and reach others. What new places, relationships, work is God giving to you right now?

Reference: Philippians 2:13 (New Living Translation) 

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