Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K360: Making The Push

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“He had healed many people that day, so all the sick people eagerly pushed forward to touch him.”

Wow, I didn’t realize how much the book publishing world has changed since I published my first book with co-author Hank Stringer in 2006.  Back then we were “busy” with scheduling travel on where to go and sit in bookstores with the hope that a few people would show up. We were also busy with scheduling speaking events at conferences and companies. But, because of travel limitations (time and distance and inability to be in more than one place at a time) it wasn’t like these were every day.  Fast forward to 2023 and Terry Brisbane and I have published “The Faith Code” and amidst a changed world.  “Events” are online and we can be doing 3-5 podcasts a day.   Just the calendaring and keeping up has become a full-focused endeavor.  And, every day we have to make a “push” to move things forward a little more. And, these pushes sometimes feel like what we are seeing a lot in the NFL and College Football this season with 1-3 yards needed on 4th down…it’s a big scrum shove of the quarterback to gain just the small amount of yards needed for the first down.  What I am saying is it feels like a lot of effort to just get a little gain, but it must be done.  We each have our daily pushes (reports, chores, audits, commitment communication, payments, writings, calls, etc.) that we need to make and sometimes they can like a real burden or needing too much energy or attention, but we have to find the grit, persevere and get them done.

Imagine wanting to be so close to Jesus that you would push through a crowd to get there?  That’s literally what happened as He healed and taught.  Today, are we pushing ourselves to be more like Him? Are we accepting of His pull for us to come closer and push out the other things in life that have crowded Him out?  Do we have others around us who are willing to give us the push we need to make progress on an area of life that is holding us back from being closer to Jesus?  Finally, is it time to make a new push?

Reference: Mark 3:10 (New Living Translation)