Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K215: Moving Goalposts

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“Hold firmly to the word of life; then, on the day of Christ’s return, I will be proud that I did not run the race in vain and that my work was not useless.”

Happy Monday. Imagine that in one of the football games over the weekend that just as the team was about kick the winning field goal that the goal posts just moved back 20 yards as the ball was in the air?  If this was to happen, then no one would ever score.  But, in business, we do it all the time. I was checking in on some of the corporate earnings calls this past week and one that caught my attention was when Airbnb announced record revenue, but their stock took a licking because the analysts factored in the quarter’s result and didn’t see the 4th quarter and full year living up to the increased expectations. The goalposts were moved.  No one can control what external forces do, but inside of our companies and organizations we can certainly control how we set goals and objectives and allow people to know what is expected of them and the clear definition of success.

God has given us all that we need to know.  As Paul has told us, the race that he ran was not for vain and his work was not useless because he held firmly to the word of life in awaiting when Christ will come back.  Paul is instructing us with his own life, giving us an example of how we should be living our own lives.  God does not move the goalposts on us.  He made it clear on how we will live eternally with Him and Paul’s message is clear on how we succeed in the eyes of The Lord.

Reference: Philippians 2:16 (New Living Translation)