Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1453: Quantified Self

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“Physical training is good, but training for godliness is much better, promising benefits in this life and in the life to come.”

Friend and fellow church member, Kevin Kelly co-founded the Quantified Self Movement.  If you have measured any biometric, how you spend your time, or what you do daily, then you are a part of the movement.  Do you wear a Fitbit or some other type of measurement device?  If you do, then you are not only in the Quantified Self masses but are also contributing to the Big Data set that is “norming” all of us.  With all of this information, we can develop insights, that may lead to new products, services and changes in behaviors and ways we take care of ourselves.  It won’t be long (and you won’t want to hear this) that our coffee machines will tell us how many cups of coffee we drank, when, etc. and then we can correlate that to our productivity, activity, heart rate, blood pressure, etc. because our devices start talking to each other.  Might our TVs or Tablets self adjust volume based on knowing how we react physically to sounds?  The list is unlimited on what can happen.  What we need to figure out in our businesses is what we can do to be ahead of this curve and ready to respond or accept that the mainstream will leave us behind.

While we know that our physical health is part of taking care of the Temple that is our body, it is our spiritual health that matters most.  God doesn’t measure us by how many hours we pray or how much we read His Word, instead He meets us like a personal trainer and provides what we need, when we need it and we find strength in Him.  But, that doesn’t mean that we shouldn’t be diligent about staying in The Bible, in prayer with Him, in church and in fellowship.  A friend I know doesn’t miss church on Sundays, ever.  He doesn’t keep a “streak”, he just sees church as so integral to his spiritual strength that he makes it a priority.  What are we seeing as our priorities where we do pay attention to how we are doing?

Reference: 1 Timothy 4:8 (New Living Translation)