Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1493: Push A Little Further

“And so, God willing, we will move forward to further understanding.”

I heard a colleague say that “Leaders always push a little further”.  I can see that.  Whether it is with vision or goals or risks, I think it is true that they take us a little further than we are comfortable or content.  We gravitate to those people because we know that in their own way they are growing us.  If we aren’t a leader, then find one that likes to push a little further, and then hang around them.  We will be better for it.

Jesus took us all much further than anyone of His time expected.  There were prophets who had paved the way, but with each of Jesus’ teachings, He redefined the past and laid out what the future should be.  If He took us further in that day, then He wants to take us even further and for us to do the same with others.  We will never be as effective or redefining as He was, but each day just moving further to Him and pushing others around us more in His direction, then we are answering the purpose that He has for us!

Reference: Hebrews 6:3 (New Living Translation)