Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1501: The Morning After

“Don’t put your confidence in powerful people; there is no help for you there.”

It’s the day after the U.S. midterm elections.  I am writing and posting this prior to the polls being closed, so I don’t know who wins, loses, stays in power or majority, or loses that position.  But, here is what I do know. There will be some very happy people and there will be some very unhappy people.  Yes, there will still be some people who will feel “meh”, but we seem to be more today in either one far camp, or the other.  But, what we can and should remember is that we can’t ever put our full faith and confidence in people, as they will always let us down. And yes, sometimes those people are us.  This is not just about politics. This is about our businesses.  This is about our organizations.  So, what are we to do with this?  We should remember that up and down in our institutions the confidence in people is fragile and should never be counted on.

There is only place we can put our full faith and confidence.  We know where that is and He never has to stand for reelection!

Reference:  Psalm 146:3 (New Living Translation)