Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1529: Getting Lost At The Logo

“I have become all things to all people, that I might by all means, save some.” 

We need a logo, so let’s design one ASAP!”  Famous words of many a businessperson.  Whether the logo be for the company, or for a product, service, or department, or program, we always feel like we need a logo.  Why?  Well pictures, as we know evoke emotion and feeling.  We can look at a strong logo and it makes us confident.  The weak logo does the opposite.  But, the logo by itself doesn’t tell the whole story and once tarnished by the words that are spoken or written of failure, or greed, or crime, or insensitivity, the logo starts to stand for that, not what we want.  So, the logo matters, but the words and the actions behind them matter a whole lot more.

Paul wrote, “I have become all things to all people, that I might by all means, save some.”  I take this that there are many ways to reach others for Christ and that picture, song, movie, etc., might be the tenderizer that opens one to more.  But, at the end of the day the mightiness of God’s Word, His words, and our testimony of a life changed is what moves others to God.  I love that we have a surge of faith-based (if not Bible based movies) coming into the market. When done well, they can be educational, informing and moving, but at the end of the day, no movie or picture, or logo will be as good as the Book!

Reference:  1 Corinthians 9:22 (New Living Translation)