Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1534: L.E.D.s

purposed worKING No Comments

“Let me proclaim your power to this new generation.”

Patti says I am creating Shea Stadium in our kitchen (BTW, she’s dating herself each time she says it…I believe it is now Citi Field).  Each time a halogen burns out, I am replacing them with L.E.D. equivalents.  The packaging says that they are the same wattage output, but I do have to agree that they seem brighter.  Or maybe they aren’t, but it’s just the type of light that is emitted feel weird on the eyes.  We’ve started to see Taxis that now have their rooftop on duty light in L.E.D.s. The other night we couldn’t even make out the word Taxi as the lights just ran into each other.  It’s a new way of using power and we are going to have to adjust.  What I know is that within 10 years there will be a generation who has never seen an incandescent light and those old bulbs stuck in the back of the closet or drawer will become relics.  It wasn’t that long ago when a kid asked about a CRT (cathode ray tube) TV and asked what the hump was on the back?  He thought it pretty cool.  We laughed.  Literally and figuratively the power sources and ways of that power coming to us is changing.  Are we ready for what those changes will bring?

We change, but the power of God never has and never will.  Each new generation looks upon power structures differently, expecting change and advancements.  But, it is only God that does not change and His power stays consistent and strong through any struggle or darkness.  Let’s not stop identifying and being relevant to those coming behind us, but let’s keep God’s power just as relevant and strong in them as He has been in us.

Reference:  Psalm 71:18 (New Living Translation)