Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1541: Running Into…

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“We can rejoice, too, when we run into problems and trials, for we know that they help us develop endurance.”

This week the parking lot is filled early as are the fitness centers.  The cafeteria staff will chuckle at how the salad bars are depleted at a rate that they haven’t seen, well, since last January. Everyone starts the year at the highest of intentions with fullest of lists and resolutions.  Companies and individuals do the same and we all hit the ground running as hard and as fast as we can, sprinting into the new year.  But, then we hit hurdles and obstacles and then what?  Well, those who look at the problems and trials as good that make us stronger are the ones who turn the sprint into a marathon, and stay at it longer and more consistently.  This comes down to a binary choice.  Are we going to stick with that we set out to accomplish or are we going to quit and come up short?  Yes, it is a choice.

Paul puts it out there for us for the new year.  We are going to run into trials and problems in life. Anyone who thinks they won’t are delusional.  But, when we do, will we lament and turn around, or will we rejoice and push through, building greater and greater endurance for the long life run that we have in front of us?  So, the beginning of the year is a great time to reset our expectations and look for the good in all the tough and get ready for a year of greater endurance to be built.

Reference: Romans 5:3 (New Living Translation)