Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K224: Perpetual Pursuit

“Pursue righteousness and a godly life, along with faith, love, perseverance, and gentleness.”

Work can feel like a perpetual pursuit of “always something”.  It can be the pursuit of the next deal, the next dollar, the next customer, the next supplier, the next ingredient, the next promotion or even the next job.  Business, by necessity is perpetual. It has to be otherwise companies stagnate and then die.  The perpetual pursuit can be a real drag or it can be invigorating.  That’s a choice of attitude we each personally can make.

God also asks us to perpetually pursue Him.  When we do, He doesn’t move away from pursuit. He defies all physics and logic in that He comes closer and closer to us the more we pursue Him.  There’s nothing stopping or holding us back from getting closer to Him today more than yesterday.  It is our choice.

Reference: 1 Timothy 6:11 (New Living Translation)

Note: I’m excited to start a PwK series of posts on “The Gift of Work” beginning Monday, December the 5th for the full month, which as we know is the “Gift month of the year!