Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1557: Rolling Up Our Sleeves

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“But since you are like lukewarm water, neither hot nor cold, I will spit you out of my mouth!”

When we ask people to do something and they say yes, we always wonder how far are they willing to roll up their sleeves to get involved.  For the most part, people seem to roll up their sleeves with their cuffs just above their wrists.  Every now and then we run into people who roll up their sleeves far above their elbows and really dig in and make a difference in a short amount of time.  Those are the people that we want/need to move our organizations forward. It’s an easy thing to look for and watch for as we think about who should be asked to do what.

The scriptures tell us that we have to roll up our sleeves all the way when we commit to following Jesus.  While God will take any and all of the faith that we have, but He clearly wants us to roll our sleeves all the way up for Him.  As we think about what we are going to do today in our work, then let’s consider how far our sleeves are being rolled up for Christ.

Reference: Revelation 3:16 (New Living Translation)