Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K226: Ubiquity ≠ Veracity

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“Rumors are dainty morsels that sink deep into one’s heart.”

Just because we hear or see it everywhere, it doesn’t mean it is true.  And nothing can move faster than rumors that just aren’t anywhere close to being true.  Social media has been set up to be the perfect medium for things that aren’t true to find ubiquity before it is too late to dispel them with what is actually the truth.  It can happen to our businesses as easily as it happens to people or issues.  We must stand guard and at the same time be sure that we are not part of the problem when we repost or share something that we have not verified.  We can’t call foul on others if we commit the foul ourselves.

This is an area that I know we as Believers can and must do better if we are to correctly reflect Jesus to others.  It starts with us and whether it is at the water cooler, on a chat, Slack, text or social media we need to be the first to verify and seek truth before we become a part of the problem.  What can seem like something little, as the Proverb says, “a dainty morsel”, can cause real damage that if it seeks “deep” into one’s heart, could even be irreversible.  Let’s pray and guard that we are not that person today, or ever.

Reference: Proverbs 18:8 (New Living Translation)

Note: I’m excited to start a PwK series of posts on “The Gift of Work” beginning Monday, December the 5th for the full month, which as we know is the “Gift month of the year!