Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1575: Coffee Lattes

“So we praise God for the glorious grace he has poured out on us who belong to his dear Son.”

I like to drink lattes over just straight coffee so when I heard another advantage to having a latte, I was intrigued.  Apparently, research shows that people tend to not spill lattes as much as they do a plain cup of coffee.  And why would this be?  Well, it’s because the foam on the top of the coffee adds surface tension and the increased viscosity slows the movement of the coffee.  This finding has caught the attention of others and now the oil and gas industry is considering adding a foam layer on the top of shipments of oil and gasoline to lessen the chance of a spill.  What does this have to do with anything that we might do every day, other than help us not spill our coffee?  Well, if we think of the foam of a latte metaphorically, we might find that with a thin layer of softness on top of the hot, potentially scalding, and fast moving communication and work that we do, that things could get better for everyone.  Imagine that we put a little foam on top of everything we do and all of the spillage that could be avoided!

God’s grace is something special over each us and has been poured out on us.  May we today pour that same grace on others.  It may be that it is God’s grace today that softens and protects someone who is in dire need of just that.

Reference: Ephesians 1:6 (New Living Translation)