Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K228: The Gifts Of Work: Growing Capacity

“I will pursue your commands, for you expand my understanding.”

Work gives us the gift to grow our capacity, even beyond what we think is possible.  Many a small company founder who has grown the organization substantially will say something to the likes of, “We never dreamed that we’d be this big”.  Likely, the truth is that they dreamed it at some point, but didn’t believe they had the capacity to grow as they did, but in hindsight they could see how they matured and became capable of bigger things. The same can be said about our ability to work. We definitely change over time but it doesn’t mean that our capacity necessarily has to lessen. According to researcher Raymond Cattell, early in our careers we have “Fluid Intelligence” which allows us to innovate and create while still keeping on top of all that we have to do and we can do so pretty much on our own.  That kind of fluid intelligence may decrease over time but what Cattell calls, “Crystal Intelligence” increases.  As he says, “We’re much better at synthesizing ideas. We have a vast library, much less working memory, but a much better vocabulary, pattern recognition, and ability to synthesize ideas of other people”. And our work is the laboratory to harness and hone these different capacities. To be able to do that is a gift.

The capacity that we have that never decreases is our capacity to increase spiritually.  As mental and physical capacity gets used up, there is no cap on how much we can grow in our relationship with God.  The more we rely on Him, the more we can grow. It’s part of His gift to us.

Reference: Psalm 119:32 (New Living Translation)