Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1901: How Much Trouble Is It Worth?

purposed worKING No Comments

“Make every effort to keep yourselves united in the Spirit, binding yourselves together with peace.”

 Seth Godin wrote recently in his blog, “When you do the work that others can’t possibly imagine doing, you set yourself apart. Seeking out the things that are more trouble than most people think they’re worth is a powerful place to be. The hard part, of course, is actually doing something that appears to be far more trouble than it’s worth.”  In our everyday work we know those who are willing to take the trouble, and those who aren’t.  In the corporate world we can say the same about companies who are willing to take the trouble that comes with pushing the boundaries, trying something new, or just being thought of as crazy.  But, those are the people and the companies that we remember and they usually become the ones to which we aspire.  So, are we willing to take the trouble?  Is it worth enough to us to be known as set apart?

Jesus never said His path was a wide one.  I saw a Facebook post that said, “It’s a highway to hell and a stairway to heaven.  Guess which one is more crowded?” It takes knowing and believing that it’s worth the trouble to surrender ourselves totally and follow Jesus. But if we want to be one of His who are set apart, then the trouble is well worth that and more!

Reference: Ephesians 4:3 (New Living Translation)