Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1911: Unbundling

“Can anything ever separate us from Christ’s love?”

The big move in the media world is unbundling.  We’ve been so used to the bundling of all of our content/services that the removal of the bundles seems maybe hard or somewhat confusing?  But once we do the work to analyze what we watch, listen, read, etc. we might have the opportunity to finally pay for what we want and not be tethered or held to services that we don’t need.  HBO is now going direct and bypassing the cable providers.  That’s great for those who don’t want to pay for the premium service package just to watch HBO.  Had the music industry remembered that we only wanted one or two singles from an album, not the whole $19.99 CD things might have been different for the industry.  We can expect more unbundling as we consumers get more comfortable with moving around ala carte.

I am more and more amazed each day with how God set it all up to love us all but at the same love us each so personally.  He taught us to love each other without reservation, and at that same time He had given us the example of how to express that love to each other through sacrifice, service and humility.  He unbundled humanity into our very own relationship and way of going about getting to know Him and sharing Him with others.

Reference: Romans 8:35 (New Living Translation)