Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1932: Trickery

“Keep me from lying to myself;give me the privilege of knowing your instructions.”

The deal was coming down in a way that no one was really happy.  One side was holding up the deal with demands that were outrageous.  The other side felt like they had no choice and were going to have to accept the terms with no recourse.  And then in the paperwork, the lawyers left out one of the clauses that was causing the greatest conflict.  No one seemed to notice the oversight until the paperwork was signed and the deal completed.  No one had seen, or had someone and they just didn’t say anything?  Kind of like…who knew that the air was taken out of the footballs after they were checked?  Trickery doesn’t pay, but still we do it as if it will.  When we hear or see trickery, we need to call it out and put a stop to it immediately.  Anything short is condoning behavior that could be the gateway to worse.

There is no trickery in the kingdom of God.  We must always be the on the right side of the truth.  It doesn’t matter how small the act or the word.  If we allow ourselves to participate then we have slipped into the world and we need to allow the One greater that is living inside of us to overcome the trickery of the world.

Reference: Psalm 119:29 (New Living Translation)