Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1935: Flawed

purposed worKING No Comments

“For everyone has sinned; we all fall short of God’s glorious standard. “

Its hard for companies to admit that they, or their products are flawed.  Most will not admit it until they have to do so because something breaks in mass or their consumers, customers or employees get so fed up that they make noise about it and the flaw becomes public.  A product recall, an oil spill, an unsubstantiated marketing claim, or an employee who embezzles or embarrasses the company, are all flaws that while we can never be proud to admit, we shouldn’t run away from.  Like the human being who makes a mistake and then owns up to that mistake with sincerity of the apology and behavior change to ensure it doesn’t happen again, we can see ourselves within their flaws and more readily accept their missteps.  But those who never own up, spend most of their time and energy covering up or back-pedaling, they never will win the acceptance or heart of understanding. That’s why it is okay to admit to being flawed.

As followers of Jesus we start from a place of accepting that we are flawed and have fallen short of God’s expectations.  When we truly believe, we are humbled by God’s mercy and grace that He provides.  Otherwise, we would be crushed with guilt and shame.  We can be humble in our flaws because we know that He will always accept us just as we are.  So, it’s going to be okay today…flaws and all.

Romans 3:23 (New Living Translation)

Reference: