Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1937: The Netflix of __________

purposed worKING No Comments

“I pray that from his glorious, unlimited resources he will empower you with inner strength through his Spirit.”

Netflix has us conditioned.  We will pay a monthly fee for as much of something good as we can get.  With Netflix we can gorge out on a full season of episodes in one night.  Or we can feed ourselves with movies until we can’t watch another. All for a simple monthly fee, an internet connection, and a monitor.  How crazy is it now that 2/3 of the internet traffic each night in the US is taken up by Netflix.  Totally wild and totally expected. Netflix has cornered the market on both distribution of existing content and now original content. And when creation is coupled with quality, we pay and we don’t think twice about it.  I don’t know anyone who is discussing that their Netflix monthly subscription is too high or not worth it anymore.  And you probably don’t know anyone who is saying that either. Is there something in our own business that we could imagine could be the Netflix of us?

What if we truly accepted that of our relationship with God is an all that we can consume kind of relationship like Netflix?  God has prepared for us the greatest offering and He gives it to us, all of it, at any time, with no restrictions.  It does make one wonder why we pay for what is offered and created within the world and we reject or ignore what is ours as an eternal gift that is so much greater than anything we could ever imagine?  What if today we pursue God as if there is more to ever experience and realize than we can ever imagine! So like we do with Netflix, let’s today binge on Jesus.

Reference: Ephesians 3:16 (New Living Translation)

(Note:  Sorry for all the typos in yesterday’s post – I let the pre-proofread version get posted)