Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1965: Put The Individual On The Case

 “A spiritual gift is given to each of us so we can help each other.

Adam Smith said, “That wisdom which contrived the system of human affections…seems to have judged that the interest of the great society of mankind would best be promoted by directing the principle attention of each individual to that particular portion of it, which was most within the sphere both of his abilities and of his understanding”  What Adam Smith pointed out is that when people who have the skills and passions are assigned to work, then that is when the most can get done.  We have to ask ourselves if we are doing our best to spend the time to be sure that we are matching interests and abilities to the task at hand?

God gives us talents and gifts and we should spend much time and energy in discerning what those are so that we can be the best for God as He calls upon us to serve Him.  And, we each do have gifts to bring to others if we only listen and accept what has been given to us.

Reference: 1 Corinthians 12:7 (New Living Translation(