Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1969: Cultures And Moral Systems

purposed worKING No Comments

 “And people will come from all over the world—from east and west, north and south—to take their places in the Kingdom of God.”

We spend a lot of time talking about corporate culture and how we can make it better.  And much of that time is spent on activities and things that at the end of the day don’t really make that much difference.  What makes the most difference in establishing and making a difference with a culture is ensuring that the values and principles of the people are right.  Jonathan Haidt in his book, The Righteous Mind” reminds us that cultures are really moral systems that allow for things to work together correctly and efficiently.  He writes: “Moral systems are interlocking sets of values, virtues, norms, practices, identities, institutions, technologies, and evolved psychological mechanisms that work together to suppress or regulate self-interest and make cooperative societies possible”.  If we don’t have the moral system right, how can we expect anything else to come together in a good way?

Paul reminds us that we are all the collectively the Kingdom of God.  When thought of that way it puts responsibility and accountability on us to do our part to assure that we are strong and building to be stronger in our faith.  What we do today matters.  How e conduct ourselves and strengthen our faith could be the difference of another doing the same, or not.  We are all interconnected by what we we believe and what we have accepted from God.  What are we doing with that today?

Reference:  Luke 13:29 (New Living Translation)