Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1974: WAZE

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“Jesus told him, “I am the way, the truth, and the life. No one can come to the Father except through me.”

My new best traveling friend is the traffic app, WAZE.  I’d had it on my phone for a while but didn’t use it much until earlier this summer when a friend said to me, “WAZE is so good that I’d turn right and drive through a plate glass window if it told me to do so.”  I don’t think he would, and neither would I, but he’s not far off of how good WAZE is at directing and diverting one around traffic snarls and problems. If only there was a such a service for everyday in the office that would tell us what to expect from a meeting or the feedback we will get from a presentation.  How great would that be?  But since we don’t we will have to settle for WAZE’s ability to get us back and forth to work quickly and without incident.

God didn’t create WAZE directly.  But, He did create the person who created the service and He made it able so all the pieces could come together to deliver us another great application for life.  And I can use a service like WAZE and be reminded that He is the great direction giver who only wants us to follow Him through every turn of life.  He gives us His Word to direct us, He provides His Holy Spirit and others who speak into us and He opens and closes the roads of life to keep us on the right path.  He was and is beyond a WAZE.  He is was and is the only WAY.

Reference:  John 14:6 (New Living Translation)