Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1985: All In

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“And you must love the Lord your God with all your heart, all your soul, and all your strength.”

When we ask someone to join our company, what we are really saying is, “I need you to give me your all and I am willing to pay for it.”  But we don’t say that usually.  Instead we try to tell those new employees how we want them to work, what we want them to do, and then we put them to work.  But, what if we just asked our employees to give us their all and then let them come back and tell us what that means, how they will do it, what they need, and what it means to them?  We’d get all kinds of answers, approaches, schedules and needs, but most importantly, we would get someone’s all.  And what is the value you would put on that?

God doesn’t mince words does He?  He only asks that we love Him with all our heart, soul and strength.  That’s all.  🙂  But why does He ask for this from us, in this way?  It’s because there is no more joy and satisfaction than when we are giving our all.  No one gets excited, rushes out and tells others, “I’ve given half of my energy, half my skills and half my abilities and let me tell you, you should too”.  No, God knows that when we are all-in, we can’t help but tell and invite others to do the same.

So, are we all in?

Reference:  Deuteronomy 6:5 (New Living Translation)