Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2007: Me Too

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“So show them your love…”

We have to already be good, or become good at telling stories. And not just any stories, but stories of what our companies can do to fulfill the needs and desires of our customers. And how do we do that? We do that by telling stories where those who are listening or receiving the stories hear in their heads, “Me Too”.  Me too is what makes a song emotional, a movie realistic, a book gripping, or an advertisement motivating. When we can see ourselves in the stories we experience, we then are ready to complete that story for ourselves and others. I remind job seekers that when they tell the recruiter or hiring manager the story of themselves, that they need to be sure that the person can see themselves in our stories, because if they do, then they will want to help us make the next installment or end of the story have a happy ending. Do we know our own story well enough that everyone in the company can tell it and do we know our customers well enough that we are sure that they will hear, “Me Too”!

God could easily work everything through him directly. He could speak to each of us audibly, show up visibly and physically in our living rooms, perform miracles that we ask of Him every day. But that’s not God’s M.O. (method of operation).  No, instead what God does is that He works through people for others to see and recognize Him. Even His Word was written by people so that we get to know Him through people. So, today, we need to be cognizant of what part of us, it we share ourselves with others, receives a “me too”? Because in that “me too” is the beginning of someone else getting to know the love of God.

Reference: 2 Corinthians 8:24 (New Living Translation)