Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2010: Who Will Show Up?

“But Jesus replied, “My Father is always working, and so am I.”

I really enjoy playing the game of golf.  Even though I am still not good at the game, I love the challenge, being outside and competing against myself to get better and better, or not. My buddy Fig likes to start each round from the tee box with what has become his signature line, “Lets see who shows up today.”  Golf is not the only activity where our human variability can leave us wondering, “Who will show up?” We can have off days in anything we do and the more precise that we need to be the harder it becomes to reach that precision or perfection. I upgraded my phone a few weeks ago and the Verizon sales person asked that if I received a customer support would I please give them a perfect 10? It’s hard to find any interaction that meets all of our expectations because it’s just hard to have the best show up each and every time.  But, that’s what we need to strive for, each and every day.

When Jesus tells us that He and God, His Father are always working and always there, we never have to worry or even consider if He will show up for us.  You see, He is always on, always there.  It is us who have to show up to receive Him.  Not ever, the other way around. Let’s remember that as we go into this weekend.

Reference: John 5:17 (New Living Translation)