Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2022: Small Ball

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“If you are faithful in little things, you will be faithful in large ones…”

Okay, forgive me for over promoting The Golden State Warriors.  But, there is much to like about them beyond their winning record.  They are a true team and even though they have the best player in the world on their team, they play together in a way that demonstrates how all are stars, not one.  Their other distinguishing factor is that they play what Coach Steve Kerr calls, “Small Ball”.  This is when the fastest, quickest and most agile five players take the court and thus, they are without the biggest players.  And, “small ball” dominates right now in the NBA.  It’s a good example for all us as we field our teams.  The traditional can be upset by the unconventional.  Speed of change can beat heft and muscle.  Selflessness across a team can allow for superstars to play with others that makes everyone better.  In 2016, it might be that “small ball” would be a good playbook.

We just finished celebrating the entrance into the world of our Savior and as we so intimately know, He came to earth as a baby, born in the exact same way you and I were born, at the smallest point we will ever be.  He could have come in any way, but He chose to do so in a small way.  You see, God knows that it is in the small that we see the true spirit and love of Jesus.  There was never anything “big” about Him.  Each and every move He made was done in a way that shunned the spotlight and the fame.  It is good for us to remember as we enter the New Year that we need to bring our “Small Game” each and everyday.

Reference: Luke 16:10 (New Living Translation)