Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K242: Annual First Day Of The Work Year – Back To The Ordinary

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“…they returned home to Nazareth in Galilee”.

January can be one of the most exciting months of the year because of the feeling of a new start that comes with a new year. But for most, January is the month of deprivation. This is the month that we resolve to do more with less, lose a few pounds with less intake and more output, be more diligent with exercise schedules, balance out work and life better, etc.  You know the list.  At work it is the beginning of a quarter or a fiscal year and even before the year is really started we are already sitting down and planning and adjusting to be sure that we can hit the targets that we have set for ourselves. With a swirling external economic and (still) COVID uncertainty climate, we may already be investing more, or cutting back to make sure that we have breathing room in the coming months and year. So, after all the Christmas build up and holiday enthusiasm, January can feel like a real let down and a hard time for many. And, finally with this last year being anything but ordinary, we might be longing for just a year of normal. That’s more than okay.

As I reflected on the potential January doldrums I was reminded of how Joseph and Mary must have felt after their first Christmas. What a heady experience to have given birth to a new son, to have experienced the coming of the angel and the visitors being drawn to the stable to see and worship the baby Jesus, and to have gone to the Temple and had Simeon and Anna prophecy over their child. And then, it was over. The angel was gone, the shepherds and visitors had gone their own way and it was time to go home. Mary and Joseph left the temple and the Bible says in Luke 2:39; “…they returned home to Nazareth in Galilee”. For Mary it was off to work to raise a child and for Joseph it was back to his carpentry and making a living for his family and now with one new mouth to feed. It was back to the ordinary for both of them. It was a January and a new year, a year to go back to work and do what was needed to make their own ends meet. Our life and work life of purpose is not to always be filled with highs. It would be great if it was that way, but we all know that it just doesn’t work out that way. Our lives are filled with the ordinary and the routine. And, even in the ordinary and the routine we are to seek and work to live to the high standards we have been given as followers of Jesus. As we each start this work year, let us take all of the lessons given to us and do our best to apply them each and every day, knowing that like Joseph and Mary, that returning back to Nazareth was one ordinary step on what was to become a miraculous life journey. They didn’t know it then, as we don’t know today, but what can come from the ordinary, lived and pursued with righteousness, can be nothing short of extraordinary.

Reference: Luke 2:39 (New Living Translation)