Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2028: Subset Impact

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“This is how the Lord responds: “If you return to me, I will restore you so you can continue to serve me. If you speak good words rather than worthless ones, you will be my spokesman. You must influence them; do not let them influence you!”

Well, that was a wild stock market week last week!  And if all indicators are correct we are in for more of the same for a bit.  Welcome to a U.S. Presidential Election year and a year of global turmoil and unrest that will probably have us reeling.  What is really interesting is that in 2015, there were basically what are being called “The Nifty Nine” (Microsoft, Salesforce, eBay, Starbucks, Priceline, Facebook, Amazon, NetFlix and Google) that held the stock market up to at least flat year over year performance.  And even within that nine, the smaller set of what is called “The FANGs” (Facebook, Amazon, NetFlix, and Google) drove the most increases.  The stock market exchanges are made up of thousands of companies and the subset of nine and then inside that, four, made all the difference.  And, interesting too, these are not the largest companies by revenue or market capitalization.  They just, as a subset, because of their ownership and performance, have a huge impact.

And so can we.  Never doubt that we, as a small subset of believers in our workplaces and neighborhoods, can’t make a huge impact.  We can because we have surrendered our life’s ownership to Him and if we do our best to live in His way and will, then the impact we can have on the life of another can be eternal.

Reference:  Jeremiah 15:19 (New Living Translation)