Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K244: A Simple Fix

“Look straight ahead, and fix your eyes on what lies before you.”

 

You know me by now that I love the motivation that can come from others whom because of their discipline and commitment reach their full potential. One such person is Eliud Kipchoge, who was the first human to run 26.2 miles in under 2 hours.  Kipchoge is Kenyan and has a very straightforward approach to his training and his life.  It is a good reminder to us as we think about work goals and objectives in this coming year:

“I think that when you stop leading a simple life, your mind-set loses contact with the outside world and you lose your focus on your actual goals,” says Kipchoge.  “At this point, you run the risk of forgetting about the really important things in life.”

What he is tell us, is keep it simple in our mind-set and our life if we want to achieve.

God puts it more bluntly when He tells us that in this life we are living for Him to stay “Fixed”.  To be fixed on something is even beyond focused. I tend to lose golf balls…a lot…so I have learned how to be fixed if I am going to find them.  To do so I intently focus on where the ball went into the woods or rough and without diverting my stare, I then walk directly to that spot without taking my eyes off the exact bush, tree or area that the ball disappeared. It is a simple exercise and I have to block out any distraction or conversation around me as I bee-line to that point.  God also wants us fixed on Him and wants us to simplify and block out the rest that might pull us away or off track.  It’s not easy, but it is a simple fix that He wants from us today!

Reference: Proverbs 4:25 (New Living Translation)