Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K245: Are We Relatable?

“John’s clothes were woven from coarse camel hair, and he wore a leather belt around his waist. For food he ate locusts and wild honey.  People from Jerusalem and from all of Judea and all over the Jordan Valley went out to see and hear John.”

Ever worked for someone who just isn’t relatable at all to the work and the environment around them?  I’ve noticed it more often than I’d like to admit.  We want our leaders to be able to relate to what we do, how we do it, and who are doing it with.  We don’t need our leaders to be just like us, in fact that sometimes is a bad thing as if our boss is too much like us we lose what it is to look up to them or aspire to be in their position.  But, we do want them to be relatable.  How do we do that?  We do it by understanding the work, the challenges, the obstacles, the possibilities of what it is that others do and then we communicate and lead to those things we know.  When we hear, “Out of touch” or “Not a clue” then it is time to stop and rethink where it is that we are not relating.

The Bible gives us the perfect example of how to be relatable in our work.  If we read or heard last month the full Christmas story we would have been learning about John the Baptist who set the way for Jesus to be introduced into His ministry.  People believed John the Baptist so much that many thought he was the Messiah himself or even the profit Elijah in another body.  How did John earn such credibility?  He was very relatable to the people around him. He dressed like what the people knew how Elijah dressed.  He ate the diet of the poor.  He spoke into the metaphors and language that were recognizable and “every day”.  Want to be relatable today for Him?  Take on the way of Jesus and connection will be made because everyone, whether they say they believe or not, admire this way.

Reference:  Matthew 3:4-6 (New Living Translation)