Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2069: Machine Learning

“Look straight ahead, and fix your eyes on what lies before you.”

When the machine starts to learn about us and we allow it do so, we might be surprised by what happens. And yes, in a good way. Yesterday, Google announced a new plug-in for their calendar called Goals.  What the plug-in does is it take your personal life goals (like to run more, read more, spend more time with family, etc.) and ask you how much time you are willing to spend (invest) on those goals and then it looks at the patterns it can find in your calendar and schedules the best times for you achieve those personal goals and milestones.  At first blush, we might say, “No way this works better than how I can schedule myself”, but the machine can act as a coach, or accountability that you wouldn’t have had before.  So, don’t dismiss it so quickly. It’s just a matter of time before the machine begins to tell us what to do next.

Would God want the machine to keep us on track to learn and deepen our relationship with Him?  As the creator of all, He might just marvel in those who use technology to find their way to a closer walk with Him.  Our world is full of distractions (now more than ever) and we should look to those ways that we can become more disciplined, fixed and  steadfast in our following, even if it means having the machine be a part of our walk.

Reference:  Proverbs 4:25 (New Living Translation)