Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K247: The Bigger Picture

“All these people earned a good reputation because of their faith, yet none of them received all that God had promised.”

It is hard to see the bigger picture when we are nose down to the grind, but it’s really important that we do our best to keep our minds open to what the bigger picture is trying to show us about where we fit in or what might happen next.  No one has the perfect prediction, but it should be clear to all of us by now that there is always change afoot.  I was asked, “What should I be studying now to be ready for the future?”.  That is a loaded question that doesn’t have any one correct answer.  What we should ask is rather, “What are the collections of skills and experiences that we need to be having and learning to give us the greatest flexibility for the future?”

I read this from Darena Williamson, “Many Biblical heroes did not receive what they had hoped for or what had been promised to them this side of eternity”.  Yet, we see them today as heroes of our faith.  Why?  Because of their faith.  Their faith was so strong that they could trust and believe in the bigger picture that had everything coming together in an eternity that they couldn’t likely even imagine. Through them we get a model of how to live into God’s bigger picture and putting today into a broader perspective.

Reference: Hebrews 11:39 (New Living Translation)