Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K249: The Unexpected

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“The master will return unannounced and unexpected…”

It is hard to be ready for the unexpected, even though we know that the unexpected will always come.  As I write this, we are receiving another atmospheric river in the Bay Area.  Otherwise known as a bad storm with lots or rain and wind.  We know they are coming, but there is a high level of the unexpected that comes with them.  What’s very different about living on the west coast is that every one of the consumer weather apps can only show us the weather radar that is just off the coast, so what is out there over that big Pacific Ocean is for us, the unexpected.  To contrast, if you live in New York, you can see a week’s worth of weather coming.  I see the correlation with work.  For big, established companies and organizations, what is coming can be better seen than what the small start-up can see.  And when the storm hits, it might feel like a small gust to some and a devastating blow to others.  Either way, the unexpected will come and we do our best to prepare.

There is a positive side to the unexpected as the unexpectedness of Jesus is very exciting.  Unexpected in how He came to the earth, unexpected in how He conducted His life and ministry, unexpected in how He rose to live again, unexpected in how He can show up in our lives unexpectedly, and ultimately unexpected in when He will return.  Yet, at the same time He is consistent and faithful to us, all before us, and all after us.  So, if the unexpected has you troubled, then fall back on how Jesus has the unexpected totally under control.

Reference: Matthew 24:50 (New Living Translation)