Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2135: Vine

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“I am the true grapevine, and my Father is the gardener”

This week Twitter announced that they are shutting down their 6 second video service, Vine.  Vine was supposed to be the product innovation that would breakout Twitter from the rest of the crowd.  It didn’t work.  At nearly the same time they offered their live service, Periscope, and confused us all with whether we were supposed to do something for only 6 seconds or start something that could go continuously.  Regardless, Vine was dead on the vine and once again proving that in Silicon Valley, pioneers mostly get the arrows and the settlers that follow usually get the ranch and farm.

What was odd about the name and product of Vine is that the creators didn’t understand that a true vine is about growth and the bearing of fruit, not being cut short or stunted from the growth that it so desires.  That is why I think Jesus uses the metaphor of the vine so many times and even for Himself in God’s Kingdom.  And if He is the vine, we are to bear and be His fruit in all that we do.  And, no, we are not to be like the Twitter Vine product where we are just the same over and over in an endless loop.  God wants us to extend ourselves as part of His vine into all the growth that we can possibly ever obtain.  Consider this today when you feel that you  might not be growing. When we go back to Him, we can’t help but do so.

Reference: John 15:1 (New Living Translation)