Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K255: Understand…Validate…Encourage

“So encourage each other and build each other up, just as you are already doing.”

Mini-series:  Finishing up on three very important and impacting things we each need and we each need to do.  That is to understand, validate and encourage others.

A lot of things in business would never have gotten done without the encouragement from others.  Just think about our own careers. There are surely one, if not many whom encouraged us to try, do, and consider something that we just weren’t sure about.  Encouragement is a strong force that if we can get a lot of it going in our businesses, that force will be multiplied into a juggernaut.

Mary needed encouragement from Elizabeth.  Joseph needed encouragement from an Angel. Paul was all about encouragement and getting his church leaders to keep encouraging each other.  When times are hard and it seems like we can’t take another step forward, it might just be only a little encouragement we need to give it one more go. Can we heed Paul’s call and make encouraging one of our own superpowers?

Reference: 1 Thessalonians 5:11 (New Living Translation)