Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2158: Clear Conscience

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“Timothy, I thank God for you.  He is the God I serve with a clear conscience, just as my ancestors did.”

In this New Year there will be many predictions for what will happen; what will go up, and what will go down. I predict with a great deal of certainty that in this year we will read, view or hear of a business event where the root cause of a calamity or scandal will be that someone broke a rule or broke a law.  Afterwards we will wonder, “How could anyone have done such a thing?”.  It is a good question because those who are driven and guided by their conscience wouldn’t do what that person decided to do.  Imagine a workplace where every word, every action and every decision was first filtered by whether or not this can be done with a clear conscience?  I know for sure that this workplace would be a better place to work than other places and the risk of a major mess up would be lower.  Screening for clear conscience guided decision-making is hard, but we’d all be better off if we worked harder at identifying and confirming this trait in all that work for us.

Paul told Timothy that he served God with a clear conscience.  He was giving us a life example to follow where every move made starts with assuring that what we are doing, saying and thinking will be done with a clear conscience before the eyes of God.  If we start our day this way and then stay committed throughout the day to ending the day with this type of clear conscience we will have conscientiously bettered ourselves and also those around us.

Reference:  2 Timothy 1:3 (New Living Translation)